Nutella employed an algorithm to pattern the packaging

Nutella’s manufacturer Ferrero partnered with a promotion group Ogilvy Mather Italia to digest a devise to get people to buy some-more Nutella. Their idea? Have an algorithm pattern a packaging. The association supposing a program with a database of patterns and colors that Ferrero felt fit with a hazelnut widespread brand. It afterwards combined 7 million singular jars that were sole via Italy.

You can see some of a designs below. They demeanour nice. we wouldn’t mind carrying them during home, nonetheless we don’t live in Italy, so that’s never going to happen. It was a singular project. Still, good job, software, you’ve got a mojo to make wrapping for hazelnut spread. What a feat.


Ferrero


Ferrero


Nutella

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